Situation
Sonría is Colombia's largest dental network, with 85 branches both in Colombia and Mexico. Their dental clinics model proved to be so successful that it became commoditized by the competition. Thus came up the need to stand ground and show their differentiation and leadership.
Solution
"Professional", "fresh" and "family" were determined to be the brand's most differentiating attributes, and they were used to develop a new brand identity. Their new visual system, based on circles and lively colors gives a younger and sophisticated image, granting new life and dynamism to the brand. The logo became a point of attraction and contrast between blue and orange made the façades more appealing.
Results
Today, Sonría projects a more professional image and its communication is more direct and clear.
Sonría | Health services
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