Situation
Ospinas is a building company, the oldest of its kind in Colombia, with a career of over 75 years and a long list of landmark buildings in many different countries that establish it as one of the leaders in the real state industry. After undergoing and recovering from the building crisis, the company decides to transform their image, then perceived as old-fashioned and troubled, to be shown as being key players in the nation's economic development.
Solution
It was deemed necessary to briefly evolve the logotype and to create a new graphic system based on triangles, turning the brand into a more notorious, distinctive one. They emphasized black as main color across communications and special care was put into creating the construction site outer signage and exhibition rooms, for they are the main public contact points.
Results
Ospinas has today a modern and updated image in the marketplace.
Ospinas | Construction
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